Paper is Powerful

A simple piece of paper can be more powerful than one can imagine.
In this series of postcards targeted at the auto industry, I designed auto structures out of layers of paper to demonstrate that simply paper can be intriguing, thus direct mail can also be powerful once transformed into something more.

Direct Mailer

Each postcard was designed to target 3 separate verticals within the auto industry: repair shops, auto parts retailers, and dealerships (from left to right). So working with our strategy team, we created art and copy that would resonate the most with each vertical’s type of business and struggles.

Creative Team:
Art Director: Nancy Zhu
Copywriter: Samson Madella
ACD: Jonathan Springer