Holiday Cheer, All Right here

This USPS Holiday 2017 integrated B2C national campaign reached every address in America.
We made it easy for customers to find everything they needed to know to send their holiday gifts and greetings. 

As my first project at MRM//McCann, I art directed and designed the desktop and mobile landing page and emails of this nation wide campaign.

 

Landing Page

We’re a mobile-first company, so here’s the mobile interface:

holiday 2017 mobile.jpg
holiday-2017-mobile-video.gif

And here’s the desktop experience:

Holiday2017 Desktop.jpg
HolidayLandingPage_Desktop_Layout.jpg

Emails

holiday 2017 emails_0000_Email 1 - Mail&Shipping Supplies (Postal Store).jpg
holiday 2017 emails_0001_Email 2 - Mail&Shipping Products_Services.jpg
holiday 2017 emails_0002_Email 3 - Informed Delivery.jpg

Creative Team:
Art Director: Nancy Zhu
Lead Designer: Kayleigh D’Auria
Copywriter: Micky Treutlein
CDs: Tony Jones, Shawn Kelly