Coffee Break Away

Starbucks

A new study reveals that now more than ever we feel the need to connect with each other, yet never have we been more distracted: nearly three out of four say they sometimes struggle to be present in their daily lives – and are twice as likely to struggle to be present with their closest loved ones.

Starbucks teamed up with actress Ashley Park to create the Starbucks® Coffee Break-away, a chance to break away from everyday distractions, wherever you are, to tune into those who matter most, inspired by Starbucks ready-to-drink (RTD) beverages.

We took over the entire American Museum of Natural History in New York City for 2 days to pull this stunt off and bring these pairs of people together.

My creative role and involvement on this project:

• Art directed still product photography shoot on set

• Assisted with direction on videography shoot

• Art directed, storyboarded and oversaw editors on sizzle reel

• Designed the landing page and giveaway site

• Created social media assets

Client: Starbucks | Agency: Edelman | Creative Oversight: Kelson Berkus