On the Menu

Cayman Jacks

Cayman Jack partnered with local chefs that embody the adventurous spirit of Cayman Jack in 3 key tour cities and have them create custom recipes that pair perfectly or be infused with different Cayman Jack product flavors. Our chef partners also represented their dish at our On the Menu booth at their state’s Food and Wine Festival as part of the Cayman Jacks Rivershack Tour.

Our chef partners: Meredith Hayden (@wishbonekitchen) in NYC, Christan Willis (@chefchristanwillis) in Atlanta, and Kolby Chandler (@chefkolbykash) in Austin

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My creative role on this project:

Led photography creative direction for campaign creative
Developed shot list
Art Directed stills photography shoot
Oversaw photographer, prop and food stylist
Developed overall campaign look and feel and designed collateral
Collaborated on copy

Client: Cayman Jack | Agency: Edelman | Creative Team: Nancy Zhu, Kyle Swoyer | Creative Oversight: n/a | Photographer: Jessica Marx